Choosing between Custom and Rental Trade Show Displays

Your exhibit strategy depends on the type of trade show displays you choose. You can either customize your display or choose from a range of trade show rentals to serve your requirements.

There are many advantages of custom displays. Here you have complete control over the configuration, materials, functionality and design of your booth. However, customized trade show displays may be expensive as compared to rental displays.

Rental displays are a cost effective alternative where you can enhance sales message and image of your company with the help of attractive signage and graphics. It is very important to carefully evaluate your specific needs and budget before choosing between rental and custom trade show displays.

Determine the role trade show exhibits play in your overall sales and marketing strategy. Keep in mind the number of shows you are planning on taking part in through the year and the niche market you will be targeting as you choose between custom and rental displays.

The amount of projected crowd in the show also plays a major role. Knowing this can help you determine the booth size. After choosing between custom or rental booths, it is time to deliver your message in a strong manner through excellent banners and graphics.